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All eyes in the tech and media industry were on San Francisco yesterday, as Apple held the Worldwide Developers' Conference (WWDC). As expected, some rumors were confirmed and others were quashed -- but while Apple fanboys would love what Steve Jobs and company has done with the new iPhone, other consumers may find the upgrades a little too catchy-uppy.

The new iPhone 3G S (the "S" stands for "speed," according to Apple's execs) is now out, touted as the fastest iPhone ever made. It'll come bundled with the iPhone OS 3, which is faster and more dependable than its previous versions. What's more, users will enjoy a nifty 3-megapixel camera (up from 2 megapixels on the previous iPhone), complete with face recognition and video capabilities.

(Yup, that's right -- iPhone users can now capture videos. Woo-errr... -hoo!)

The iPhone 3G S also came with other upgrades, but for the most part, they were all to keep the iPhone on top of the heap instead of bringing any game-breaking changes to the market. Other smartphones released almost a year ago already had 5-megapixel cameras with video capabilities, and some newer phones -- such as the Palm Pre -- already have operating systems fast enough to run more than one program at the same time.

But no matter how unflattering this article may sound to Apple and those who love their products, there's still no doubt that long lines will once again snake around city blocks leading to stores and shops selling it. One of the things Apple users will love with the new iPhone is its cost -- remember Apple's unbelievable decision to sell the 8GB iPhone 3G for $199, and the 16GB version for $299?

Well, it's topped that -- the new iPhone comes in a 16GB version that sells for $199. If you can spare another hundred dollars, you can get an iPhone with a whopping 32GB of memory. And if you've been on the edge about buying an iPhone 3G for the past 11 months, then here's your chance -- the second-generation iPhone will start selling at only $99 when the new iPhone hits store shelves next Friday.

Does the Palm Pre still have a chance?

Yes it does, actually -- it's still a bargain at $199, and I'm willing to bet that it's still faster and more reliable than the new iPhone. It also has the funny characteristic of registering as an iPod or iPhone when synced with iTunes. If the quirks at Apple's legal team don't catch this, it'll make things much easier for Pre users.

So even if the Pre doesn't have the ego boost of seeing long lines, it'll get by -- and like it -- with stores running short of Palm's smartphone.