Burger King Goes Tasteless With New Ad

I love weekends, since it's the only window of opportunity I get to relax, re-energize, and take in some guiltless good food. But something I saw today just ruined my weekend before it even started.

Is it just me, but is Burger King's latest ad about their Super Seven-Incher Sandwich just plain tasteless? On it, it shows the profile of a woman about to take in Burger King's new submarine sandwich. The setup would've been okay, except for three things:

#1 - The woman in the poster has fake blond hair, black eyeliner, and a lipsticked mouth wide open. The woman has a wide-eyed, expressionless look -- and her open mouth doesn't show any teeth. You'd expect your ad to be tasteless when you make your model look like an inflatable love doll.

#2 - The submarine sandwich, lined up with her open mouth, completes the sexually suggestive look.

#3 - To top things off, the caption read: "It'll BLOW your mind away."

Granted, BK's new sandwich does look pretty good, and it would've been something I'd be willing to try -- but the ad ruined everything. Seriously. I mean, after people see this ad, will they ever think of a submarine sandwich the same way again?

If the geniuses who came up with this ad thought people would find it funny, sure -- I just doubt it'll be popular with their straight male audience. Or if they thought that most people wouldn't get it anyway, well it just shows most people are smarter than they are.

Seriously, dudes, you're in the wrong industry. Quit your jobs. Change your names. Don't have kids.

To the rest of you -- if you want to see what I'm talking about,  click here.



Update:  June 25, 2009, 11:38 PM +0800 GMT
The Ad is on the website of Bon-Food Pte Ltd.
Want to know who they are? Read on.

Found on the company's website (- Link -):
About Bon-Food
Bon-Food Pte Ltd has been the authorised franchisee of BURGER KING® in Singapore since 1982. Since that time, we have served our flagship sandwich, the flame-grilled WHOPPER®, to millions of customers. Currently, all our BURGER KING® outlets are strategically located around the island. Plans are also in place for a number of new outlets that will continue to make BURGER KING® not only synonymous with great tasting flame-grilled burgers, quality and value, but also accessibility.



Update:  June 27, 2009, 10:21 PM +0800 GMT
I'm adding this image here, just in case the link above is removed. I strongly believe this ad should be made available for all to see and ponder over.